Understanding Indonesian millennial: The Influence of Country of Origin, Perceived Quality, and Perceived Price towards ASUS Smartphone Purchase Intention
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 104 === This study sought to understand the consumer behavior of millennial buyers. Millennial is a consumer group that holds high purchasing power and an early adopter of technology (Nielsen, 2014). This study tried to unfold the smartphone purchase intenti...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nddzm2 |