The Impact of Social Customer Engagement Experience on Consumer Value: The Moderating Roles of Need for Self-discrepancy and Self-efficacy
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === Today, social media has become the channel for consumers to obtain or share information. Also, it is a very important marketing channels for enterprises. Marketers continue to find the best way to attract customers by it. In this research, self-efficacy and s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/yqdbmt |