A Study on Brand Strategies, Brand Equity, Competitive Strategy, Channel Strategy and Brand Performance – An Empirical Investigation of theWearable Devices
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === In recent years, the growth of smart phones has been gradually slowed down, replaced by products may be wearable devices. Apple Inc. launched Apple Watch offensive market in 2015, wearable device will set off a boom. Therefore, wearable technology products...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/eebf9u |