A Study on Brand Strategies, Brand Equity, Competitive Strategy, Channel Strategy and Brand Performance – An Empirical Investigation of theWearable Devices
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === In recent years, the growth of smart phones has been gradually slowed down, replaced by products may be wearable devices. Apple Inc. launched Apple Watch offensive market in 2015, wearable device will set off a boom. Therefore, wearable technology products...
Main Authors: | Chang Han-I, 張函薏 |
---|---|
Other Authors: | 胡同來教授 |
Format: | Others |
Online Access: | http://ndltd.ncl.edu.tw/handle/eebf9u |
Similar Items
-
A Study on Brand Equity, Brand Strategy, Channel Strategy and Brand Performance – An Empirical Investigation of the Cosmetic Industry
by: Chih-Ming Chang, et al.
Published: (2006) -
A Study on Brand Strategy, Brand Equity, Channel Strategy and Channel Performance – An Empirical Investigation of the Laptop Industry
by: Jun-Yu Liao, et al.
Published: (2010) -
A Study on Brand Equity, Brand Strategy, Channel Strategy and Channel Performance–An Empirical Investigation of the Exquisite Mobile Phone
by: Jen-Kai Wen, et al.
Published: (2007) -
An Empirical Study of the Influence of Brand Strategies on Brand Equity
by: Chien-hsun Huang, et al.
Published: (2005) -
A Study on Brand Strategy, Channel Strategy , Competitive Strategy and Brand Performance – An Empirical Investigation of the Luxury-goods Industry
by: Yun-Teng Sung, et al.
Published: (2007)