The Impact of Social Customer Engagement Experience on Advertising Effect：The Moderating Roles of Social Comparison Direction and Body-Esteem
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === According to virtual community in online community, it provide new type of social interaction. This study aimed to explore four types of Social Customer Engagement Experience—Consumer, Create, Curate, and Advocate on advertising effects including brand attitu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b2dudy |