The Influence of Social Media Richness on Advertising Effect and Purchase Intention of Consumer
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === The reason of rapid development of social media is because networks are developed. In addition, almost everyone has a smartphone nowsdays. So social media just like the bridge, it’s in order to connect and interactive between people. However, community platfo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8s9r23 |