Apply the Multinomail Logit Model to Study the Development Strategy of TV Networks in Taiwan
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === TV viewers in Taiwan are the luckiest audiences because, given a fixed monthly fee, they can watch more than 200 different channels. Even though it is said to be the major cause of low TV rating and terrible program quality, many networks still utilize channe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5hj694 |