The Impact of Social Customer Engagement Experience on Social Connectedness:The Moderating Role of Technology Readiness and Self-enhancement

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === With the rising in popularity of social networking sites, people can extend his/her interpersonal social network significantly. In addition, online behavior from other people could be an important factor to decide the process of decision making as well as how...

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Bibliographic Details
Main Authors: Chao-Li Kuo, 郭昭立
Other Authors: Ching-Jui Keng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/7x883p