Exploring Customers’ Willingness of Paying More for Customized Footwear with Structural Equation Model
碩士 === 國立臺北科技大學 === 互動媒體設計研究所 === 104 === Footwear companies are facing a new challenger: increasingly individualized customer requirements. They have to design products for market niches with a mass customized concept, that means: each customer pursuit its own product. Knowing that customers are hi...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/jb43s3 |