Hidden Rules for Metaphor: A Case Study of Design Competition Winners

碩士 === 國立臺北科技大學 === 創新設計研究所 === 104 === Metaphor helps industrial designers think out of box, as well as enhance the “innovalue” of products. However, searching for a suitable metaphor source and manipulating metaphor design principles are huge challenges. In this study, structure-mapping theory wit...

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Bibliographic Details
Main Authors: Wei-Hsuan Hung, 洪唯軒
Other Authors: Hung-Hsiang Wang
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/44u293