Hidden Rules for Metaphor: A Case Study of Design Competition Winners

• Main Authors: Wei-Hsuan Hung, 洪唯軒
• Other Authors: Hung-Hsiang Wang
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/44u293

碩士 === 國立臺北科技大學 === 創新設計研究所 === 104 === Metaphor helps industrial designers think out of box, as well as enhance the “innovalue” of products. However, searching for a suitable metaphor source and manipulating metaphor design principles are huge challenges. In this study, structure-mapping theory with rough set theory are applied to analyzing 100 winners of metaphor-oriented design competitions in Taiwan, in order to induce the decision rules lie in the metaphor design. These rules, in turn, are tested by another 30 cases, and applied to a series of entries for a design competition. Several features of the rules are found. Relation is more important than attribute. Among the relation, structure similarity is the most important, which is the key to winning the design competitions. In contrast, among the attribute, color similarity and material similarity are the less important. Moreover, the frequency of occurrences of relation similarity is higher than that of attribute similarity. Among the relation similarity, the frequency of plot is the highest, whereas among the attribute similarity, the frequency of color is the lowest. Metaphor target category and source category are largely low-similar or dissimilar. Most source categories are artifacts, and most target categories are household items.