The Impact of Mobile Advertising Format on User’s Acceptance and Advertising Value–A case study of Instagram advertising
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 104 === With the popularity of Smartphone and the rapid development of social media, mobile advertising also depends on a different platforms, which is called “Native Advertising”. On the other hand, Instagram is one of the most popular used social media amongst tee...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9h2rt |