Research on Antecedents and Consequences of Brand Story Authenticity
碩士 === 淡江大學 === 國際企業學系碩士班 === 104 === The purpose of this study explores when a brand is building brand image, the authenticity of the brand story can be used to arouse consumers’ curiosity. With the development of the internet, consumers receive information faster and more diverse. Therefore, con...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35693787601777592640 |