Analyzing E-commerce Strategy in Fashion Industry: A Competitive Dynamics Perspective
碩士 === 淡江大學 === 國際企業學系碩士班 === 104 === This paper examines fashion companies’ e-commerce and m-commerce strategy by conducting a case study of Zara and H&M in a competitive dynamics perspective. We select sample for the case study by using the MC-RS model and then develop a comparative analysis w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74102619022293324766 |