Influence of Relationship Marketing on Customer Loyalty and Purchase Intention in Service Industry - Using Trust and Intrusiveness as Mediating Variables
碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === Companies have used social media such as Facebook and LINE to communicate with their customers since people rely heavily on their portable devices these days. Therefore, Customer Relationship Management (CRM) is one of the most important marketing strategies a b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c5a98m |