The Paradox between Print and Digital Industry: Brand Strategy of Magazine Media
碩士 === 淡江大學 === 企業管理學系碩士班 === 104 === In digitization world, the trend of news and magazine media is to transform. However, Companies still have no clue how to manage traditional brands and digital media in media industry. Exiting literature mostly focused on one aspect or case in terms of adverti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5q578w |