A Study of The Influencing the Using Intention of Online Accommodation Reservation-The TAM Model perspective.
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 104 === Following the E-commerce is becoming the trend, people used to shop online by 3C products. It also change the way of how to book hotel. Therefore, this study will use TAM model to research how perceived ease of use, perceived usefulness and attitude influe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49341583262694239347 |