Revisiting Determinants of Decision Performance in Online Shopping

碩士 === 淡江大學 === 會計學系碩士班 === 104 === Recently, the development of online shopping has become more mature than before in Taiwan. Marketers have applied diverse mechanisms to promote online shop such as mobile phone applications and Facebook fanspage,. However, consumers still hesitate to shop online b...

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Bibliographic Details
Main Authors: Hsiao-Shan Huang, 黃筱善
Other Authors: 方郁惠
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/89159707731639001639