Exploring Antecedents of Repurchase Intention of Branded Applications
碩士 === 淡江大學 === 會計學系碩士班 === 104 === With the rapid growth of mobile commerce and smart handheld devices, social, local and mobile (SoLoMo) marketing provided by mobile devices is emerging as a new means attract and engage consumers, e.g., consumer-brand engagement. Along the same logic, SoLoMo facto...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30843455497668769640 |