Using Data Mining Techniques to Predict the Success of Telemarketing

碩士 === 淡江大學 === 資訊工程學系碩士在職專班 === 104 === In recent years, more and more enterprises began to focus on the relation between customers and corporation. The traditional commodity-oriented sales model is gradually transformed into customized business thinking. The way of marketing turn to customer-or...

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Bibliographic Details
Main Authors: Kai-Ping Chang, 張凱評
Other Authors: Hui-Huang Hsu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/09297127540776525843