Internet Advertising Effectiveness: A Study in Advertising Appeals and Media Type
碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 104 === In recent years, finding ways to measure Internet advertising effectiveness has become an important research issue in Information Management. From the perspective of hierarchy-of-effects model, this study aims to explore relevance of the indicators of interne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28jk93 |