Analysis of Personality Trait, International Perspective,Consumer Ethnocentrism Among Taiwanese audience~The case of Taiwanese, Japanese, Korean TV drama
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === Taiwanese audiences are interested in foreign imported TV drama recently, which effect noticeably on their food, clothes, living, transportation, entertainment, even more to fashion style and the trend of consumption consumer trends. Thus, the paper analysis ba...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h8rn79 |