A case study of Seoul-The feasibility analysis of applying the sharing economy to achieve city marketing

碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === The rise of the so called “sharing-economy” that changed people’s life style has follow with the advance of science and technology. In the common logic of the sharing economy is its value proposition of economic gain. In contrast, differences lie in the distinc...

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Bibliographic Details
Main Authors: Chia-Ling Wu, 吳佳凌
Other Authors: 林炯垚
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/uz2b6f