Exploring the Business Model of Integrating Online and Offline Channels for Brand Building—An Example of Clothes goods
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === This study analyzed for a single case, a clothing industry focuses how to use the own brand with few resources, designed to integrate the concept of the actual situation of marketing activities, according to Osterwalder, proposed "business model diagram...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02418433396628246404 |