An analysis of the effectiveness ofinternet advertising strategy toward post-80’s generation
博士 === 淡江大學 === 管理科學學系博士班 === 104 === IMC (Integrated Marketing Communications, IMC) is widely used in the marketing promotion works since 2007, and the One Voice strategy is the spotlight in the related strategies. Customers used to get messages from television, newspapers and print advertisement;...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10309728079601530290 |