The ambicultural M&A strategies between European and Asian brands:A case study of L’OREAL
碩士 === 淡江大學 === 歐洲研究所碩士班 === 104 === This thesis aims to discuss the ambiculture on brand merger and acquisition (M&A) by examining how the national culture of international companies to impact the positioning strategies of cross-cultural brands after M&A. Among the European leaders in beaut...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8zx5px |