Spokes-Characters of the Exhibition Style set on Word-of-Mouth Marketing Effectiveness Users: The Case Studies of Gudetama Exhibition and Robot Kitty Exhibition
碩士 === 淡江大學 === 資訊傳播學系碩士班 === 104 === There has been many exhibitions using popular spokes-characters as theme nowadays in Taiwan. Under the situation that the market is saturated, the exhibitions are designed using the contents of the popular spokes-characters and is aimed at the consumers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tap89y |