Construction and Application of Marketing 7P to the Model on Teachers Selecting English Textbooks

碩士 === 德明財經科技大學 === 行銷管理系 === 104 === The purpose of this research is to probe the construction and application of marketing 7P to the model on teachers selecting of English textbooks. First, the research model resorted to literature review and adopted the Modified Delphi Method to investigate th...

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Bibliographic Details
Main Authors: HSU,SU-MAN, 許淑滿
Other Authors: WANG,SU-MAN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/46285912976538598765