Brand equity, service quality, customer value, brand personality and customer satisfaction－ take a bank wealth management business in Taipei city as an example
碩士 === 德明財經科技大學 === 行銷管理系 === 104 === This research is focus on the relationship among brand equity, service quality, customer value, brand personality and customer satisfaction of wealth management department customers.The research is conducted by questionnaire to wealth management department custo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eyw32n |