Service Quality Word-of-Mouth of B&B Industry-A Case Study of Penghu Firework Festival
碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 104 === This goal of this study is understanding how the service quality and Word- of- Mouth(WOM) of Bed and Breakfast(B&B) influence travelers' choices. The study focuses on travelers from Taiwan island and the items of service common opinions they ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30122683637109347919 |