THE EFFECT OF BRAND NAME SYLLABLE ON PURCHASE INTENTION - PRODUCT CATEGORY AND SELF-CONSTRUAL AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 104 === In view of the industrial revolution, and the rapid development of science and technology, the interaction between people is different from the past. When consumers buy goods or experience service, they will be compared each other. Then it encourages manufacture...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9bsu3v |