THE EFFECT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION－SELF-CONSTRUAL AND PRODUCT INVOLVEMENT AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 104 === When consumers are making their purchase decisions, the message of WOM has always been viewed as an important indicator. Nowadays, due to the popularity of Internet, word of mouth has no longer been limited by time and region. Thus, the effect of eWOM has been...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n8a8r |