THE INFLUENCE OF SERVICE QUALITY, CORPORATE IMAGE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION:A CASE STUDY IN TAIWAN’S BANKING CALL CENTER

碩士 === 大同大學 === 資訊經營學系(所) === 104 === Improving service quality, and pursuing a full range customer satisfaction are important goals to a business nowadays. This study investigates the relationships among service quality, corporate image, customer satisfaction and repurchase intention by samples fro...

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Bibliographic Details
Main Authors: Hui-Tzu Tu, 杜惠慈
Other Authors: Chi-Chuan Wu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/3s5u3e