The Impact of Perceived Consumption Value of Mobile Shopping APPs on Usage Intention -Moderating by Mobile Characteristics

碩士 === 大同大學 === 資訊經營學系(所) === 104 === With the development of information and communication technology and the popularity of mobile devices, more and more people use mobile APPs through their smartphones. However, mobile devices for people are a kind of tools and people still focus on themselves whe...

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Bibliographic Details
Main Authors: Bo-Kai Chen, 陳柏凱
Other Authors: Shu-Chiung Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/57z57y