The Impact of Perceived Consumption Value of Mobile Shopping APPs on Usage Intention -Moderating by Mobile Characteristics
碩士 === 大同大學 === 資訊經營學系(所) === 104 === With the development of information and communication technology and the popularity of mobile devices, more and more people use mobile APPs through their smartphones. However, mobile devices for people are a kind of tools and people still focus on themselves whe...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/57z57y |