How Happiness Affects Choice of the Tour?

碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 104 === Due to the development and universalism of tourism, consumers tend to concern more and more on the satisfaction of mind. According to some research, the feeling of happiness affects consumers on choosing products, therefore in many marketing techniques of p...

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Bibliographic Details
Main Authors: Jhe-Jheng Fan, 樊哲諍
Other Authors: 鄭亦君
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/87794049676473004066