An Examination of the Relationship among Experiential Marketing,Experiential Value and Customer Loyalty—A Case Study of MicroFer House
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 104 === With the change of industry structure, many factories convert to partially travelling type, which means directly service consumer. Now days people more and more focus on the quality of leisure life. People not only pursue the little happiness in hand, but...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y3we3c |