Ancient Chinese Art of War & Modern Marketing: Applying Chinese Military Treatise to Marketing and Advertising

博士 === 臺北市立大學 === 中國語文學系 === 104 === The principal of “Modern Battlefield” is business competition. As the formation of Multipolarity world, the traditional military activity has turned into “Market Economic” competition. In this case, every country is attempted to take advantage of its economy and...

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Bibliographic Details
Main Authors: Hsu, Chien-Lin, 徐健麟
Other Authors: Liu, Zhao-You
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/73664674797679318249