The Need for Cognition to Impact of Compromise Effect- The Moderating Effect of Brand Awareness and Framing Effect
碩士 === 萬能科技大學 === 經營管理研究所 === 104 === Consumers ‘choices are often influenced by numerous interferences, such as personality, advertising messages, etc. In the past, there were many researches about compromises effect, but there were only a few researches in regard to need for cognition, brand aware...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qknvmg |