The Impact of Corporate Social Responsibility Fit and Motivation on the Consumer Perception of Corporate Social Responsibility : The Moderating Effect of Socially Responsible Consumer Behavior
碩士 === 國立雲林科技大學 === 企業管理系 === 104 === The main purposes of this research were to:1.probe how the companies fulfilled their social responsibility when they hold these activities, 2.how the customers recognized these activities, and 3. What were the motives of these corporate social responsibility...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d67m5m |