Taiwanese Shoe Corporate’s Multi-brand Strategy in China
碩士 === 國立雲林科技大學 === 企業管理系 === 104 === ABSTRACT Taiwan footwear industry was transferring business model from OEM to OBM with the change in China market. Companies started to create brands and sell products to domestic market. In pace with the bump growth of China economy, consumption per person incr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20613234999495661013 |