The Influence Factors of Textbooks Selection from the Perspectives of Teachers in University
碩士 === 國立雲林科技大學 === 企業管理系 === 104 === The buying decision process of purchasing college textbooks is very unique as the buyer (the students) is not the one who make the final purchasing decision but the teacher. The aim of our study is to investigate the factors influencing teachers’ selection of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14392323292366548705 |