The Study of the Influence among Perceived Risk, Brand Image, and Brand Trust on Purchase Intention – An Example of budget smartphone.
碩士 === 國立雲林科技大學 === 資訊管理系 === 104 === More and more smartphone makers can have high C/P products since Qualcomm, Mediatek, Spreadtrum and Intel provide reference design in order to help makers can reduce resource and cost, thus the cost of smartphone is down sharply and everyone can have smart devic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kze2pw |