Evaluating and enhancing the service quality and customer loyalty of e-commerce

碩士 === 國立雲林科技大學 === 資訊管理系 === 104 === With the rapid development of Internet, e-commerce has become increasingly prevalent. But unlike off-line shopping, there is online shopping is more risky. As a result, under fierce competition, operators of e-commerce must effectively enhance customer loyalty....

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Bibliographic Details
Main Authors: Chia-Chi Chen, 陳佳琪
Other Authors: CHUANG,HUAN-MING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/62775884038895583641