A Study of brand image, brand loyalty,customer satisfaction and personal involvement,a case of UNIQLO
碩士 === 國立雲林科技大學 === 應用外語系 === 104 === Recent surveys have regarded customer satisfaction, brand loyalty, brand image and personal involvement as fundamental issues. The previous research has been focused on investigating the case study of UNIQLO and the comparison between other apparel brands. Howe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/476pzh |