The Study of Service Innovation on Marketing Channel for Taiwan Craft: “Liv'in Riverside” and “Howdy” as Examples

碩士 === 國立雲林科技大學 === 文化資產維護系 === 104 === With the rise of cultural and creative industries, cultural and creative goods have gradually become a niche tool for businessmen in Taiwan to create more business opportunities, but it could also lead to abusing the word, "Cultural & Creative”. Peopl...

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Bibliographic Details
Main Authors: JING-TING SUN, 孫靖婷
Other Authors: CHING-YI WANG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/y5dufn