The Analysis of the Relationship between Service Quality and Customer Loyalty in the Insurance Industry Using Marketing Channel as the Moderator
碩士 === 元智大學 === 管理碩士在職專班 === 104 === ABSTRACT Taiwan has the highest insurance penetration in the world. To navigate through the dizzying array of insurance options, getting recognition and acknowledgement from insurers, standing out among thousands of rivalries, improving customer loyalty to keep a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4aarz5 |