The Application of Data Mining Techniques in Analysis of Wealth Management Customers A Case Study

碩士 === 元智大學 === 管理碩士在職專班 === 104 === In the era of low-interest rate, wealth management business is important profit source of banks. To give customers suitable financial planning, financial advisors should understand customers’ need and risk appetite. We collected data for 517 wealth management cus...

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Bibliographic Details
Main Authors: Hsiao-Wen Yeh, 葉曉雯
Other Authors: Hilary Cheng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/40144281166964688927