The Influence of Convenience Store’s Bonus Points Promotion on Purchase Intention –A Case Study on 7-ELEVEN
碩士 === 元智大學 === 資訊管理學系 === 104 === The convenience store’s bonus points collection activity has been more than ten years since 2005. The design of bonus points collection marketing campaign still attracted the consumers to continue participating the activity, which also encouraged convenience stores...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4zkc67 |