A study on the Supermarket Catalog Design and Consumer Response in the Digital Era

碩士 === 元智大學 === 資訊管理學系 === 104 ===   Catalogs have been very popular in Taiwan for years. As the growing economy and increasing national income, the market value of catalog in Taiwan could up to 4 to 5 billions per year. Recently, with the rapid development of e-commerce and the internet, a differen...

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Bibliographic Details
Main Authors: Yu-Syuan Yang, 楊于萱
Other Authors: Bing-Jyun Wang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/36401980483033351745