Luxury Purchase Rebounds in Dismal Economy : From an Ironic Effect Perspective
博士 === 元智大學 === 管理學院博士班 === 104 === This research explores luxury consumption as an ironic effect in dismal economy. Consumers usually think of luxuries as desires in economic recession. They postpone the luxury purchases because of financial uncertainty in the future. Although they worry about th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8jf6w5 |